American Family Insurance Review

Based on online research and 19 American Family Insurance reviews, American Family Insurance's overall score is 4.0 out of 5 stars. American Family Insurance's review score is based on American Family Insurance's customer ratings, its brand popularity, its price competitiveness, as well as the breadth and quality of features it offers to customers. The American Family Insurance review table below incorporates summarizes 19 American Family Insurance ratings on 3 features. You can also compare American Family Insurance against popular alternatives like Geico, Direct Auto Insurance and Allianz Travel Insurance. Or you can view the top 50 brands in similar categories, such as money services and insurance stores.

American Family Insurance (amfam.com) is a very popular insurance store which competes against other insurance policy stores like Geico, Direct Auto Insurance, Allianz Travel Insurance, Liberty Mutual and Progressive. Based on our in-depth American Family Insurance review, when compared to its competitors, American Family Insurance is a mid-range performing brand within its category. Read the full Amfam.com review below for more details.

Knoji has 19 American Family Insurance reviews and ratings as of June 7, 2026. Knoji editors and the Knoji shopper community have reviewed American Family Insurance and compared it against 1,380 top insurance brands, reviewing American Family Insurance based on product and store features. Knoji reviews and ranks Amfam.com and other insurance stores based on how many features each offers and based on a 5-star rating scale. Based on these factors and 19 American Family Insurance reviews, American Family Insurance earns an overall score of 4.0 out of 5.0 points. American Family Insurance offers 3 total features. American Family Insurance's review score is also boosted by the fact that it is a popular brand with good recognition among consumers.